REBRAND / PACKAGING REDESIGN
I refreshed the logo and brand application for this Indian heritage food brand. Based on family recipes, it was important to maintain the authenticity and provenance of the brand. I rolled out the concept onto over 10 different product ranges, from tubs, jar to flexible resealable bags. To denote different product ranges we created various colour paisley and introduced a chilli rating system. All packaging had to be compliant with Food Standard Agency to be sold in stores including the prestigious Chatsworth house farm shop.