Ader Error
BRAND WATCH //
Youth, Techy & Easy. Ader Error is reinventing the fashion industry, emerging as a ‘new kind of business’, combining fashion, tech & lifestyle.
Established : South Korea, 2014
Theme: Inspired by the retro 80s, a unisex clothing brand with a hint of humour and futurism. Not one to take themselves too seriously.
Philosophy: ‘But near missed things’ is the Ader Error motto, focusing on the things that people regularly miss in their daily lives.
adererror.com | 600k+ followers
For us, and many around us, the past is the present's future, so technically we are living in a future world, so now is the past but also now is the future. Confusing, but basically the future of Ader Error is this. The future of Ader Error is the past. - Ader Error
Ader Error has done various collabs throwing serious throwbacks with Puma, including a classic 80s style trainer with an RS attachment at the rear. Although it didn’t do so well at the time, the trainer is making a return, and has caught the eye of the tech savvy Gen Z and the street wear fanatics.
Funky hang tags
Branding application on hang tags
Woven tags
Another favourite collab is with Maison Kitsune under the fox branding. Gotta love an embroidered patch!
A creative response to technological developments - air pods bag! We love a silicon emboss
Don't forget that aglet branding!
It’s the little details of branding that goes a long way. Irregular placements of embroidery and woven tabs look great!
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