BRAND WATCH //
Youth, Techy & Easy. Ader Error is reinventing the fashion industry, emerging as a ‘new kind of business’, combining fashion, tech & lifestyle.
Established : South Korea, 2014
Theme: Unisex clothing that takes inspiration from the 80’s with a hint of humour and futurism, not taking themselves too seriously.
Philosophy: ‘But near missed things’ is the philosophy underpinning everything that Ader Error do. The focus is on the things that people regularly miss in their daily lives. The creations express everyday ideas.
adererror.com | 600k+ followers
For us, and many around us, the past is the present's future, so technically we are living in a future world, so now is the past but also now is the future. Confusing, but basically the future of Ader Error is this. The future of Ader Error is the past. - Ader Error
Ader Error has done various collabs with Puma, including a classic 80s style trainer with an RS attachment at the back, giving serious throwbacks. Although not doing so great at the time, the sneaker is making a return appealing to the tech savvy Generation Z and the streetwear fanatics.