ADOBE INDESIGN FOR FASHION BRANDING
27 April 2019
10:00AM - 4:00PM
Would you like the power to realise your own vision? This Adobe InDesign for Fashion Branding Course will give you the skills to create and explore the potential of powerful mood boards and thoughtfully designed text-based logos for your fashion brand.
Is this course for me?
Whether you are a fashion startup looking to create a logo for your business or an established brand looking to refresh your look. This course will take you through the essential processes needed to produce professional and relevant branding materials. All we ask is that you have a brand name decided upon and that you have some idea of your market positioning. Not sure if you are ready? Or if this course is for you then please get in touch here, we would be happy to advise.
Who is Line + Dot Creative?
Alexandra Hardwick is the driving force behind Line + Dot, with more than ten years’ industry experience working with brands including Adidas x Stella McCartney, Hugo Boss and Disney within a global fashion branding agency. She believes in insight-led concepts, creativity and thoughtful design. Her skills span across, website design, Logo and style guide creation, branding application and market research.
Why Adobe Indesign?
Adobe Indesign is the industry standard for fashion branding. It allows you to create high quality, print ready artwork for your fashion promotional materials. InDesign provides the tools necessary to design pages and create visual layouts that can be used for both print and digital media. It bridges the gap between Adobe Photoshop and Illustrator with some fantastic applications within the world of graphic design and fashion.
What will I learn?
In the morning Alex will take you through the basics of understanding your brand; defining your target audience and helping you to pick out key messages and aesthetics you want to carry through with your branding. You will then use Adobe InDesign to create moodboards portraying the direction of your brand. In the afternoon Alex will guide you through the software to explore and create a text-based logos inspired by your morning’s work. By the end of the day, you will have a professional looking logo that represents your brand that can be used across your print and digital materials such as your website, promotional materials, labels, and of course social media.
What do I need to bring?
The CAD for Fashion teaching studio is set up for 4 students so places in the afternoon are limited! Each workstation is equipped with an Apple iMac computer (don’t worry if you haven’t used one, they aren’t as scary as you might think!) and Adobe Creative Cloud software, provided by us, for your use on the day.
We will provide a FREE USB stick to save your work; packed full of useful handouts, templates and FREE Adobe Illustrator brushes specific to fashion design. We will even supply you with that essential pen and paper for all the notes you will need to make! If you like to use a drawing tablet or have any additional aids you wish to bring, then please feel free to do so. I would advise you to bring the driver disc along with you.
Lunch is provided for those attending the whole day and refreshments are provided throughout the day and are supplied from a local independent restaurant ’The Wonky Table’ – Food with heart and soul, using locally sourced produce. If you have any dietary requirements then please make them know when booking, or contact us and we will make arrangements.