Love. Wear. Swap.


Meet your new unlimited wardrobe


Line and Dot Creative Fashion Branding

I produced the logo and brand with two lovely female entrepreneurs starting this premium rented clothing start-up. They wanted to create a timeless and premium brand.

When I work on a creative design brief there are 3 key steps I follow:

  1. Research-competitors + moodboards

  2. Logo design + brand development

  3. Style guide

The Adorned Fashion Branding



Looking at competitors and their branding in this emerging market meant there isn’t lots of businesses in this arena with a strong brand presence. My favourite was rent the runway but I’m a Lotta Nieminen fan. The stylised logo and muted tone colour papers created strong visuals.

Line and Dot Creative Lotta Nieminen


I then look at some directional moodboards. Exploring sans x serif fonts, muted colours and special finishes foils x metallic pantones.

Line and Dot Moodboards


2. Logo design + brand development

Line and Dot Packaging

The clients wanted a premium feel, timeless logo that represented the high end fashion they would be renting. The missing slant of the a represents the missing piece of the wardrobe puzzle. The timeless muted tone colourway and refined letter spacing was key for the luxury brand. We added in a metallic pantone special finish to signify the premium product nature.

I always apply the logo to a hang tag and image to show this in application. This helps the client visualise the end product.


3. Style guide


To help the client carry on creating a brand I always provide a short style guide, including the logos, colours and font.

Line and Dot Creative Style Guide

Line and Dot Creative Fashion Branding

Do you need help with your branding project?

Call, email or fill in the form below for a free 30 minute brand consultation.

07715 354 380

Name *