Love. Wear. Swap.
Meet your new unlimited wardrobe
I produced the logo and brand with two lovely female entrepreneurs starting this premium rented clothing start-up. They wanted to create a timeless and premium brand.
When I work on a creative design brief there are 3 key steps I follow:
Research-competitors + moodboards
Logo design + brand development
Looking at competitors and their branding in this emerging market meant there isn’t lots of businesses in this arena with a strong brand presence. My favourite was rent the runway but I’m a Lotta Nieminen fan. The stylised logo and muted tone colour papers created strong visuals.
I then look at some directional moodboards. Exploring sans x serif fonts, muted colours and special finishes foils x metallic pantones.
2. Logo design + brand development
The clients wanted a premium feel, timeless logo that represented the high end fashion they would be renting. The missing slant of the a represents the missing piece of the wardrobe puzzle. The timeless muted tone colourway and refined letter spacing was key for the luxury brand. We added in a metallic pantone special finish to signify the premium product nature.
I always apply the logo to a hang tag and image to show this in application. This helps the client visualise the end product.
3. Style guide
To help the client carry on creating a brand I always provide a short style guide, including the logos, colours and font.