Kit by Line + Dot
I love working on playful, quirky and irregular layouts for magazine and lookbook designs.
This version of ‘Kit’ is aimed at a premium high street brand for womenswear age range 18-35.
I had fun with 3D type rendering/ exploration - as alway my favourite sans font. Lots of designers at the moment say we are losing brand personality with this type of font (think Celine and Burberry rebrands). I love simplicity in a typeface and personally don’t mind as believe a brand is bigger than just a logo.
I always says it’s in the application - how you apply the logo, tone of voice, photography…..colour etc…