Premium casual menswear
Kit by Line + Dot
I decided to start a fictional fashion brand called ‘Kit’.
This month the brand is a high end menswear label aimed at 25-40 year olds who believe in paying more and buying less. Timeless, minimalistic, classic key wardrobe pieces.
I love the idea of black and white photography against the pantone metallic. A deep teal primary colour and muted cool grey secondary tones to form the colour palette.
Using a simple sans font with large reflected the clean design of the casual menswear line. Exaggerated kerning between each letter enforces the minimalistic approach.
When designing a logo I like to overlay it onto an image so the client can see how it works in context to their brand.