Premium casual menswear

 
 
KIT by Line and Dot fashion branding for premium casual menswear line
 

Kit by Line + Dot

#kitbylineanddot

I decided to start a fictional fashion brand called ‘Kit’.

This month the brand is a high end menswear label aimed at 25-40 year olds who believe in paying more and buying less. Timeless, minimalistic, classic key wardrobe pieces.

I love the idea of black and white photography against the pantone metallic. A deep teal primary colour and muted cool grey secondary tones to form the colour palette.

Using a simple sans font with large reflected the clean design of the casual menswear line. Exaggerated kerning between each letter enforces the minimalistic approach.

When designing a logo I like to overlay it onto an image so the client can see how it works in context to their brand.

Kit - Stationary and hangtag application

Kit - Stationary and hangtag application

 
 
Kit - Cardboard packaging for shoes and shirts. No plastic is used for the premium brand.

Kit - Cardboard packaging for shoes and shirts. No plastic is used for the premium brand.

 

Line and Dot Fashion Branding
 

Do you need help with your branding project?

Call, email or fill in the form below for a free 30 minute brand consultation.

07715 354 380  alexandra@lineanddotcreative.com

Name *
Name