P.E. KIT
Playful sportswear
So many performance brands have such dark and masculine imagery of fitness - I wanted to create and design something that exercise means to me - FUN!
P.E. Kit is a very playful feminine womens' sportswear brand aimed at 18-35 year olds, with a retro vibe, outlined, titled type and red x pink.The lines represent court lines and ‘go faster stripes’.
For the website UI design I wanted it to have a minimalist, irregular layout.
Homepage design
Shoe boxes
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