Shop Zero
CASE STUDY//
BRANDING + LOGO DEVELOPMENT
Nottingham is thriving with sustainable businesses, including Shop Zero, the sustainable alternative to your daily needs. Shop Zero is casually saving the world from unsustainable consumption and it was a pleasure to work with Sarah on her branding and logo development.
Photography by Quirkydom
“Working with Alex was soo easy! She really got the heart of what I am creating with Shop Zero. She approaches everything with such professionalism and quickly got some wonderful ideas and images together which created a whole styling package that I was able to run with. She really understands what will work and it is so easy to work with her. Thank you Alex for helping me shape what I am doing to help people live their most sustainable lives.” – Sarah, Shop Zero Owner
1//
CONCEPT RESEARCH
We like to start off the process with some concept research. We visited Sarah in her shop just next to Malt Cross on St James’ Street off Market Square and discussed the visual direction. We discussed the market, moodboard visuals, fonts and colours to get and idea of the aesthetic direction.
2//
brand DEVELOPMENt
Based on the feedback from the moodboards and research we created logos concepts and branding inspired by nature with a play on the zero waste theme
Once the logo has been created we build a style guide to ensure online and offline brand consistency
3//
APPLICATION
Our favourite part of creating any brand is to see it come to life with application, through in store displays including gift cards on recycled cardboard and wall displays. The simplicity of the logo means that it can be hand drawn and applied to various surfaces.
Alex Line and Dot Creative + Sarah owner of Shop Zero
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